The role Lyft brand ambassadors play tends to move away from social media campaigns and more to the streets. With Lyft, there is the ability to work on events and earn hourly rates as well as commissions. Their program allows ambassadors to choose their own schedule and is a wonderful addition to the resume of anyone considering a marketing career in the future.
This is the easiest and the hardest step to becoming a brand ambassador. Be coherent, strategic and keep your eyes up. Well, it will depend entirely on the company you're targeting and what your standards are for brand ambassadors. With the increasing influence of the Internet and social media, the role of brand ambassador has evolved, and now there are even more opportunities for those looking to earn some extra money representing a brand they love.
You can always work with different types of ambassadors for the different objectives of your campaigns and create the mix of ambassadors that best suits you. Becoming a brand ambassador is a great way to learn more about business and can be a great starting point for a long-term career in marketing. Fortunately, being a successful brand ambassador is not difficult at all, you just need a careful strategy. Although many social media influencers are ambassadors, the relationship between a brand and an ambassador is usually more formal than that of a traditional influencer because the relationship is based on long-term alignment of values rather than a short-term transaction.
Salary estimates are based on 2 salaries submitted anonymously to Glassdoor by Brand Ambassador employees in Johannesburg, South Africa. Having the ability to manage and maximize the impact of each ambassador across a country is what differentiates truly successful brands from the average. Depending on how well you know, you might also know that Lyft has a leading brand ambassador program. Your overall reach is a substantial aspect of whether or not a brand will hire you as a brand ambassador.
What differentiates successful brand ambassadors from the rest is how much they can genuinely adopt the company they are promoting. Representing a brand as an ambassador is a big responsibility because your behavior is reflected in the brand you represent. Not only will it strengthen your profile as a brand ambassador, but it will also increase your potential chances of being hired by other brands. For example, if you're interested in fashion, try joining Facebook groups like the Fashion Brand Ambassadors Group.