No, brand ambassadors don't normally have to pay. Usually, the company or group that hires them provides them with the supply they need. This is one of the most common forms of monetary compensation that brands use. Here, brand ambassadors are compensated with money when they complete a particular activity.
For example, a brand ambassador can get paid when they mention or promote the company on Instagram. Most companies can't afford to include brand ambassadors on their payroll, instead opting for less conventional compensation methods, such as rewards. Brand ambassadors often value being compensated with free or discounted products because, often, they already love your products and your brand before they even become official ambassadors. Since they are making money directly for the company, these ambassadors usually receive cash compensation through sales commissions.
When brands abandon ambassador marketing, it's usually because they're not getting the return on investment they expected. A brand ambassador is someone who is paid not only to speak positively about a brand, both online and offline, but also to embody the brand they are supporting. These are the items or services that the company sells but that it gives to its brand ambassadors for free or at a huge discount. If a brand ambassador has to make a purchase in stores to promote a company's brand, they can use a business card designed specifically to restock the product offered to customers as samples or the one that has been sold directly in the brand's ambassador area.
This type of reward works both ways, as brand ambassadors can be the first to test your new line and provide valuable feedback before launching it to the general public. You have to foster genuine relationships with them, and a great way to do that is to show your appreciation to these valued brand representatives. This will give you more room to adjust rates as your brand ambassador program and business grow. For community managers and program administrators, managing all of these activities can be time-consuming and nearly impossible without a proper, automated brand ambassador program.
This is where the BrandChamp solution comes into play. However, brand ambassadors who visit physical stores are less likely to buy their own products to market them. You can decide to include gift cards for other popular brands or to include your own gift cards in the rewards structure. Often, consumers receive discounts or are presented with new products that help their loved ones at no additional cost.