The Promotional Product Industry: How Big is it?

Learn about the promotional product industry and how it has grown exponentially over the years. Find out why promotional products are one of the most powerful and effective marketing tools available and how you can benefit from them.

The Promotional Product Industry: How Big is it?
The promotional product industry has come a long way since its inception. It is estimated that the market will grow by $4 billion, with a CAGR of 3.01% over the forecast period. This makes it an attractive option for businesses looking to increase their marketing efforts. The low barrier to entry on both the supplier and distributor sides has made it easier for companies to enter the promotional product industry. Promotional products have been proven to be one of the most powerful and effective marketing tools available, with bags generating the most impressions at 6,000 over the life of the item. Companies like Good Things Australia have taken advantage of this, offering a wide range of promotional items from t-shirts to mugs and pens.

The top five industries that buy promotional products are commercial services, education, healthcare, manufacturing, and financial industries. If you are looking to invest in promotional products, it is important to know that there will be a return on investment (ROI). Additionally, if you have a dispute with another promotional product company, you can participate in the PPAI voluntary, non-binding arbitration program.

MISCHELLE NTULI
MISCHELLE NTULI

National Operations Manager @ Isilumko Activate