The Difference Between Promotion and Marketing

Promotion and marketing are two distinct concepts that are often confused. Promotion is about creating positive public awareness about a product or service, and involves strategies such as advertising and public relations. Marketing, on the other hand, begins with identifying the needs of consumers and continues from production and sales, to finally providing after-sales service to customers.

Promotion is a subset of marketing, and is focused on creating awareness and interest in a product or service. It involves activities such as advertising, public relations, direct mail campaigns, and other forms of communication. Promotion is used to create a positive image of the product or service in the minds of potential customers.

Marketing, on the other hand, is a broader concept that encompasses all aspects of the product or service life cycle. It begins with identifying customer needs and continues through production, sales, and after-sales service. It involves activities such as market research, product development, pricing, distribution, customer service, and more.

In summary, promotion is a subset of marketing that focuses on creating awareness and interest in a product or service. It involves activities such as advertising, public relations, direct mail campaigns, and other forms of communication. Marketing is a broader concept that encompasses all aspects of the product or service life cycle.