Promotions are one of the most effective methods to increase sales, customer satisfaction, and brand awareness. Companies that use social media marketing effectively can leverage multiple social networks to their advantage. To get started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples and ranked by business objectives that can help you achieve.
Zappos, a leader in online footwear trading, sets the gold standard for online customer care. Not only does Zappos offer a 365-day money-back guarantee, but it also has free shipping both ways, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to work hard to promote its online presence, its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way.
Uniqlo created the world's first “fast-moving images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to offer a unique product code that is indecipherable to the naked eye.
Porsche's mobile strategy was great when most people used “wallpaper” on their home screen rather than on their walls. The company aimed to reintroduce 911 into a new generation focused on mobile devices.
Blendtec, known as the world's most advanced blender, was created by longtime inventor and businessman Tom Dickson. The video campaign “Will it mix?” quickly went viral. Everything from hockey pucks to rake handles was put into a blender and mashed. The “Will It Mingle?” earned millions of views on YouTube, where the brand currently has 878,000 fans.
Dollar Shave Club's legendary launch video lets viewers know they're not just another razor dealer. They have continued to use YouTube to share humorous content such as “Is it bad to tear the hairs out of your nose with your fingers?” and “Do I really need to wash my hands after urinating?”
Roshambo Baby's Facebook page has continued to be a big driver for sales and product awareness, and the company now has more than 40,000 followers. Facebook is perfect for them and they have spent most of their advertising budget there.
Apple (AAPL) stands as the only technology company that actually achieves marketing. It defines the next big thing and creates changes in the rules of the game in existing markets before people themselves know what they want. Apple does not use focus groups or research; it is its own focus group and controls its channel and message better than any other company in the world.
Samsung avoided the traditional technology-driven Asian model in favor of becoming a market-driven company and market leader. The Korean company has slowly and steadily grown into a top-tier consumer electronics brand.
Mint is also among the many companies that use social media marketing effectively on Instagram. Even if your company markets to other regional companies, consider your global customers as if they were your own.
Successful companies know that sales promotions are among the most effective methods to increase sales, increase customer satisfaction, and increase brand awareness. Implementing a relationship marketing program is a complex task. Some companies may not be trying to attract global markets directly, but if their customers are, they better know how.
Marketing is like sex: everyone thinks they're good at it. In reality, of course, very few understand it. To help you get started, we've put together a list of the top 11 companies that we think have implemented a dynamic digital marketing strategy that increased the company's ROI and added value to customers.
The following companies don't just do digital marketing; they create experiences and content that captivate their audiences and deliver outstanding brand awareness. At the heart of any promotional marketing campaign is the need to increase sales, either immediately through buying initiatives or in the long term through branding and loyalty development strategies.
In the “Getting Started” exhibition, we list the activities that most companies can quite easily perform in each of the four key areas of relationship marketing implementation. To get started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples and ranked by business objectives that can help you achieve.