Please wait a moment and try again. One might wonder why nearly a third of U.S. ambassadors are not career diplomats and, in fact, in some cases, have no relevant experience. Around the world, around 70% of U.S.
ambassadors are usually career diplomats who have worked their way up the ranks of the Foreign Service. When creating an ambassador program, many of the same principles apply as an influencer marketing program. By taking advantage of affiliate marketing, brands can easily track ambassadors and pay them a commission for each sale. In addition to the base salary, an ambassador can receive several subsidies depending on different factors in the country in which she is assigned.
While Flake, McCain and other politically appointed individuals did not contribute significantly to the Biden campaign, the largest number of non-professional ambassadors donated or raised money for the campaign.
However, one of the most common questions marketers ask us is: how much should we pay brand ambassadors?The U.S. Constitution says that the president can appoint ambassadors as long as the Senate agrees, but it doesn't say more. Alternatively, you can pay brand ambassadors based on their performance through an agreement similar to that of an affiliate. Trump named several members of his country clubs and at least seven people who raised $1 million or more as ambassadors.
All this money aside, when the goal is to create genuine relationships with ambassadors, interactions must be prioritized instead of transactions. On the contrary, the ambassador to France living in Paris receives a cost-of-living subsidy of 60% of his base salary, but he does not receive subsidies for difficult or dangerous living conditions. All candidates for ambassadors must be approved by the host country, then approved by the Senate Foreign Relations Committee and, finally, confirmed by a full Senate vote. If this is the compensation model you choose, provide each ambassador with a unique coupon code or tracking links so you can easily track direct sales and determine their commissions.
At the beginning of a presidential term, there are always articles in the press about how the president appoints a larger percentage of political ambassadors than in the past.