Social activation is the process of transforming your social media followers from passive viewers to active participants and even evangelists. It happens when your fans and followers take part in the activities your brand offers, such as contests, coupon redemption, and sharing photos and experiences. The goal of social activation is to engage your audience and create a sense of community. It's an opportunity to build relationships with your followers and create a positive brand image.
To activate your social media followers, you need to create content that encourages them to interact with your brand. This could include polls, quizzes, giveaways, or other interactive content. You should also use visuals such as videos, images, and infographics to make your content more engaging. You can also use social media influencers to reach a wider audience and increase engagement.
Influencers can help you promote your brand and create content that resonates with their followers. Finally, you should use analytics tools to track the performance of your campaigns and measure the success of your social activation efforts. This will help you identify what works and what doesn't so you can adjust your strategy accordingly.