Coca-Cola India has recently announced that Shah Rukh Khan is the new face of their Thums Up brand. This move marks an aggressive marketing campaign strategy, as the company prepares for the key summer season. The Bollywood superstar is no stranger to brand endorsements, having been associated with a number of leading companies in the past. He has been the face of Pepsi, Hyundai, and Tag Heuer, among others.
Shah Rukh Khan is one of the most popular actors in India and is known for his larger-than-life persona. His presence in the advertising campaigns of Thums Up is sure to attract a lot of attention and help the brand reach a wider audience. The actor has already started shooting for the commercials and will be seen in a series of ads that will be released in the coming weeks. The campaign will be aired across television, digital, and print media.
Coca-Cola India is confident that Shah Rukh Khan's star power will help them reach their target audience and boost sales of Thums Up during the summer season. The company is also planning to launch several promotional activities to further increase awareness about the brand.