The Adidas campaign also joins a number of other prominent brands the group had worked with, such as Puma, Pepsi, Samsung and Oreo. With clothes, jewelry and perfumes on his list, the next brand to name him a global ambassador was the beloved Ray-Ban sunglasses. Rosé is a global ambassador for the French fashion house Saint Laurent, Lisa is an ambassador for the luxury jewelry brand Bulgari, Jennie is an ambassador for Chanel and Jisoo is an ambassador for Cartier. She is the global ambassador for French Cartier luxury jewelry and watches, and she joins artists such as Ella Balinska, Yasmine Sabri and Chang Chen.
In addition to Fendi, he is an ambassador for the subsidiary brand of LVMH, Berluti, BOSS and the Malaysian appliance company Cuckoo Malaysia. The actor has long been one of the most famous Korean celebrities at the helm of major luxury brands as a brand ambassador. Allkpop stated that the brand selected Wang because he has been creating trends with his unique taste in fashion. He has promoted several Dior products, from perfumes to skincare and makeup products, after his association with the brand.
Upon taking on his new role, the BTS singer will appear for the brand at its various events and advertising campaigns. Lisa, one of the world's most followed celebrities on Instagram, often posts about the brands she promotes on the platform. The All of Us Are Dead star is one of the youngest celebrities in Korean entertainment to appear as the face of luxury lifestyle brands. Suga, as part of the brand, also leads the Maison Valentino Essentials campaign, which highlights the essentials of the men's wardrobe in the luxury home.
Announced in May, the release includes commercial and promotional photos posted on the Adidas Korea Instagram account. The actress from The Descendants of the Sun (201) was named the first global ambassador for Fendi's Korean brand. Lisa, from BLACKPINK, is one of the most important Korean celebrities who heads several prominent brands as an ambassador for her brand.